Leading end-to-end UX research across 15+ automotive projects. Methods include moderated usability studies (30 participants/study), expert evaluations (5–6 specialists), and large-scale surveys via SurveyMonkey and UserTesting.com (600+ responses). Translating complex human behavior data into actionable design decisions for in-vehicle interfaces and experiences.
Selected Projects
Automotive UI Design — Stellantis
UX Research / Testing Lead · In Progress
Full usability study and research program for in-vehicle interface design at one of the world's largest automotive companies.
To-Go Box Redesign — Product Design
HSE521 · Team of 4
End-to-end product redesign using surveys, personas, journey maps, and physical prototyping.
Health Track — UX Strategy
TWC544 · Solo
Health data management app using Garrett's 5 Planes from research strategy to hi-fi prototypes. Professor praised as market-ready.
Blush & Bones — UX Research Study
GIT542 · Solo
Heuristic evaluation, 10 user interviews, moderated usability testing (5 users, 9 tasks), and working prototype redesign.
Education
Master's Degree — Human Systems Engineering / UX
Arizona State University
Human factors, UX strategy, and iterative user-centered design.
Skills
Research Methods
Moderated Usability Testing · Expert Evaluation · Heuristic Evaluation · Think-Aloud Protocol · User Interviews · Survey Design · Observational Research · Persona Development · Journey Mapping · User Stories